Social Media Spin

A recently spon­sored nation­wide online dig­i­tal mar­ket­ing and inter­ac­tive adver­tis­ing sur­vey by Sapi­ent revealed some insight­ful results from its respon­dents. This was no mere web poll, the par­tic­i­pants were “more than 200 chief mar­ket­ing offi­cers (CMOs) and senior mar­ket­ing pro­fes­sion­als, all of whom are either directly or indi­rectly respon­si­ble for man­ag­ing dig­i­tal mar­ket­ing bud­get allo­ca­tion …