If you run a #Utah businesses or a blog, join us June 24–26 at the beautiful Canyons Resort in Park City, Utah for the #EVOConf (The Evolution of Women in Social Media) and get Local Love (i.e a special rate and a chance to be selected for entrance to an invite-only post-session business roundtable). Register here: http://ht.ly/1WODf, & …
Tag Archives: Social Media
Problems With Social Metrics
Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we …
Location-Based Mobile Marketing’s Value Chain
Location-based services are all the rage lately, what with the technology finally catching up to this long-cherished and valuable service. Ever wonder about the value-chain of location-based services ? What are the successful business models and payment schemes for location-based services? What are the trends for the mobile location services market? I found a rather pricey, but …
How Connected Is Your Brand Community?
Imagine the scene. You’re a woman who has heard great things about a new boutique targeted to women just like you. You steal away some time from work to go there. The minute you enter the boutique, you’re in heaven! You hear kind & loving voices on the boutique stereo speakers. Video from the CEO is playing …
Mommy Blogging, Mompreneurs, and Multi-Cultural Women: The New Social Media Darlings
For the past year, I’ve been asked to speak at a number of internet marketing conferences. Image via Wikipedia That, in itself, is not odd since I’ve been speaking at web conferences since 2002. What has been different this time is the types of conferences I’ve been asked to speak at lately. They’ve all been conferences …
Secret Ways Bands Use Social Media to Develop A Following
Recently I was interviewed by an amazing writer for www.Examiner.com on Social Media for bands. The article picked up some speed and got picked up by Associated Content. Image by DbryJ Music via Flickr In it, I share some of the best secrets I’ve learned about how bands are using social media to promote their tours and music. …
Twitter Getting CxO Buy In, Thanks To @Zappos
Great post on the rise of CEO/CMOs using Twitter: Twitter is yet another example of where brands have to accept a loss of control.
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