Tag Archives: Social Media

Join Utah Bloggers and Businesses at EVO Conference

If you run a #Utah busi­nesses or a blog, join us June 24–26 at the  beau­ti­ful Canyons Resort in Park City, Utah for the #EVO­Conf (The Evo­lu­tion of Women in Social Media) and get Local Love (i.e a spe­cial rate and a chance to be selected for entrance to an invite-​​​​only post-​​​​session busi­ness round­table). Reg­is­ter here: http://ht.ly/1WODf, &

Problems With Social Metrics

Image via Wikipedia A while ago, I wrote a blog post on 5 ways to mea­sure suc­cess with social media mar­ket­ing. Today I ran across a great real-​​​​world exam­ple of the dif­fi­cul­ties mar­keters have when set­ting up and mea­sur­ing mean­ing­ful met­rics in social mar­ket­ing from Aliza Sher­man at Web Worker Daily. I agree whole­heart­edly with Aliza Sher­man’s point that we

Location-​​Based Mobile Marketing’s Value Chain

Location-​​​​based ser­vices are all the rage lately, what with the tech­nol­ogy finally catch­ing up to this long-​​​​cherished and valu­able ser­vice. Ever won­der about the value-​​​​chain of location-​​​​based ser­vices ? What are the suc­cess­ful busi­ness mod­els and pay­ment schemes for location-​​​​based ser­vices? What are the trends for the mobile loca­tion ser­vices mar­ket? I found a rather pricey, but

How Connected Is Your Brand Community?

Imag­ine the scene. You’re a woman who has heard great things about a new bou­tique tar­geted to women just like you. You steal away some time from work to go there. The minute you enter the bou­tique, you’re in heaven! You hear kind & lov­ing voices on the bou­tique stereo speak­ers. Video from the CEO is play­ing

Mommy Blogging, Mompreneurs, and Multi-​​Cultural Women: The New Social Media Darlings

For the past year, I’ve been asked to speak at a num­ber of inter­net mar­ket­ing con­fer­ences. Image via Wikipedia That, in itself, is not odd since I’ve been speak­ing at web con­fer­ences since 2002. What has been dif­fer­ent this time is the types of con­fer­ences I’ve been asked to speak at lately. They’ve all been con­fer­ences

Secret Ways Bands Use Social Media to Develop A Following

Recently I was inter­viewed by an amaz­ing writer for www.Examiner.com on Social Media for bands. The arti­cle picked up some speed and got picked up by Asso­ci­ated Con­tent. Image by DbryJ Music via Flickr In it, I share some of the best secrets I’ve learned about how bands are using social media to pro­mote their tours and music.

Twitter Getting CxO Buy In, Thanks To @Zappos

Great post on the rise of CEO/​​CMOs using Twit­ter: Twit­ter is yet another exam­ple of where brands have to accept a loss of control.