Imagine the scene. You’re a woman who has heard great things about a new boutique targeted to women just like you. You steal away some time from work to go there. The minute you enter the boutique, you’re in heaven!
You hear kind & loving voices on the boutique stereo speakers. Video from the CEO is playing telling …
For the past year, I’ve been asked to speak at a number of internet marketing conferences.
Image via Wikipedia
That, in itself, is not odd since I’ve been speaking at web conferences since 2002. What has been different this time is the types of conferences I’ve been asked to speak at lately. They’ve all been conferences directed at …
Recently I was interviewed by an amazing writer for www.Examiner.com on Social Media for bands. The article picked up some speed and got picked up by Associated Content.
Image by DbryJ Music via Flickr
In it, I share some of the best secrets I’ve learned about how bands are using social media to promote their tours and music.
If you have …
Great post on the rise of CEO/CMOs using Twitter:
Twitter is yet another example of where brands have to accept a loss of control.
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Quick! What are people saying right now about your brand? Impossible to know, you say? Nah, not at all. Enter Sideline, “a Twitter app that lets you monitor and search what people are saying about your product in real time”.
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I found this fascinating quote today:
There’s an interesting topic being discussed over on Web-Strategist. Once again, Jeremiah Owyang challenges us to think of a new paradigm that could change the way companies relate and react to their customers.
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Geoff Livingston posted a great list of 25 ways to know whether you’ve got a strong Social Media Consultant or Agency. This was in response to the recent influx of “social media experts” entering the space who are clearly unqualified and can cause more harm than good to your business.
Some salient points for Marketing/Communications Managers to consider …
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