It seems that among some people in the IT world, there’s a strong sentiment that social media is a fad. My commentary on this is at my business site. Read the rest of the article here.
Thanks for visiting. Will you please rate your reading experience? Wait, this one is even better… We’d like your feedback. Thank you for visiting my website. You have been randomly selected to participâté in a customer satisfaction survey to let me know how I can improve your website experience. The survey is designed to measure your entire […]
Today’s online marketers have more analytical tools than any generation before to track website usage. Amazingly enough, industry professionals, on the whole, lack knowledge of the buying process from the customer’s perspective. The tools we use track crude sales metrics, which make it difficult to understand what is truly important to customers. Social media, however, […]
If you run a #Utah businesses or a blog, join us June 24–26 at the beautiful Canyons Resort in Park City, Utah for the #EVOConf (The Evolution of Women in Social Media) and get Local Love (i.e a special rate and a chance to be selected for entrance to an invite-only post-session business roundtable). Register here: http://ht.ly/1WODf, & […]
Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we […]
Location-based services are all the rage lately, what with the technology finally catching up to this long-cherished and valuable service. Ever wonder about the value-chain of location-based services ? What are the successful business models and payment schemes for location-based services? What are the trends for the mobile location services market? I found a rather pricey, but […]
Imagine the scene. You’re a woman who has heard great things about a new boutique targeted to women just like you. You steal away some time from work to go there. The minute you enter the boutique, you’re in heaven! You hear kind & loving voices on the boutique stereo speakers. Video from the CEO is playing […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
Learn more or reserve your webinar spot now!
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Listen to Ghennipher talk social media on internet radio with WITI on Blog Talk Radio