Great post on the rise of CEO/CMOs using Twitter: Twitter is yet another example of where brands have to accept a loss of control.
Tag Archives: Social Media
Real-Time Twitter Monitoring
Quick! What are people saying right now about your brand? Impossible to know, you say? Nah, not at all. Enter Sideline, “a Twitter app that lets you monitor and search what people are saying about your product in real time”.
The Future of PR — Really?
I found this fascinating quote today: There’s an interesting topic being discussed over on Web-Strategist. Once again, Jeremiah Owyang challenges us to think of a new paradigm that could change the way companies relate and react to their customers.
Choose Your Social Media Consultant With Care
Geoff Livingston posted a great list of 25 ways to know whether you’ve got a strong Social Media Consultant or Agency. This was in response to the recent influx of “social media experts” entering the space who are clearly unqualified and can cause more harm than good to your business. Some salient points for Marketing/Communications Managers to …
Twitter Use Visualized
Do you use Twitter for business or personal communication? Are you new to Twitter? What are people actually doing on Twitter? Check out the new report by Mike Volpe of Hubspot, State of the Twitterverse A key graph from the report: Most Twitter users are new and 70% signed up in June 2008– If you’re a business …
Family Social Media Network Sites Love Baby Boomers
“From the last seven years of polling, we’ve found that what older people like best about the Internet is being able to connect to family and friends,” — Susannah Fox — Pew Internet & American Life Project and the Kaiser Family Foundation New family social networks are popping up almost every day. The real draw …
The Case For Social Media Professionals
A recently sponsored nationwide online digital marketing and interactive advertising survey by Sapient revealed some insightful results from its respondents. This was no mere web poll, the participants were “more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly responsible for managing digital marketing budget allocation …
Follow Ghennipher on Twitter
