How Connected Is Your Brand Community?

On February 15, 2010, in Community, by Ghennipher
2

Imag­ine the scene. You’re a woman who has heard great things about a new bou­tique tar­geted to women just like you. You steal away some time from work to go there. The minute you enter the bou­tique, you’re in heaven! You hear kind & lov­ing voices on the bou­tique stereo speak­ers. Video from the CEO is playing […]

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Neurons with legs — How wideband social media is changing the world’s cognitive structure

On July 30, 2009, in Agile Social Media, Collaboration, Community, Web Project Management, by Ghennipher
0

Note: This is a guest blog writ­ten by Alis­tair Cock­burn 2009.07.25. How wide­band social media is chang­ing the world’s cog­ni­tive struc­ture Peo­ple work­ing together is like a large brain per­form­ing a com­pu­ta­tion, but in which each neu­ron has legs and tends to wan­der off at ran­dom moments. Hutchins coined the phrase dis­trib­uted cog­ni­tion for when peo­ple work together […]

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Real-​​Time Twitter Monitoring

On April 7, 2009, in Reputation Management, Social Media, Social Media Tool, Twitter, by Ghennipher
0

Quick! What are peo­ple say­ing right now about your brand? Impos­si­ble to know, you say? Nah, not at all. Enter Side­line, “a Twit­ter app that lets you mon­i­tor and search what peo­ple are say­ing about your prod­uct in real time”.

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