Customer Survey Hell

Please Stop Distilling Every Brand Experience in my Life Down to a Scale of 1– 5

On June 13, 2011, in Social Marketing, by Ghennipher
0

Thanks for vis­it­ing. Will you please rate your read­ing expe­ri­ence? Wait, this one is even bet­ter… We’d like your feed­back. Thank you for vis­it­ing my web­site. You have been ran­domly selected to par­tic­i­pâté in a cus­tomer sat­is­fac­tion sur­vey to let me know how I can improve your web­site expe­ri­ence. The sur­vey is designed to mea­sure your entire […]

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womenlead

Why we have too few women leaders

On January 28, 2011, in Business, by Ghennipher
0

Great talk by Facebook’s COO, Sheryl Sand­berg, explain­ing her take on why there are not enough women in C-​​​​Level posi­tions. Related arti­cles Face­book COO Sheryl Sand­berg on Women in the Work­place. (daveenjoys.com) WATCH: Advise To Aspir­ing Women Lead­ers From Face­book COO Sheryl Sand­berg (psychworld.com)

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Problems With Social Metrics

On May 26, 2010, in Social Marketing, by Ghennipher
1

Image via Wikipedia A while ago, I wrote a blog post on 5 ways to mea­sure suc­cess with social media mar­ket­ing. Today I ran across a great real-​​​​world exam­ple of the dif­fi­cul­ties mar­keters have when set­ting up and mea­sur­ing mean­ing­ful met­rics in social mar­ket­ing from Aliza Sher­man at Web Worker Daily. I agree whole­heart­edly with Aliza Sher­man’s point that we […]

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Leveraging Geolocation Marketing Services: The Pitfalls

On March 29, 2010, in Location-Based Marketing, by Ghennipher
3

I really enjoyed the sage per­spec­tive in this arti­cle from Dave Curry (AdAge) about geolo­ca­tion, and the pos­si­ble per­sonal and indus­try pit­falls it could bring on. We’ve def­i­nitely turned a cor­ner, and mar­ket­ing will never be the same now that the tech­nol­ogy has finally caught up to advertiser’s need for mobile mar­ket­ing. If you’re think­ing about […]

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How Connected Is Your Brand Community?

On February 15, 2010, in Community, by Ghennipher
2

Imag­ine the scene. You’re a woman who has heard great things about a new bou­tique tar­geted to women just like you. You steal away some time from work to go there. The minute you enter the bou­tique, you’re in heaven! You hear kind & lov­ing voices on the bou­tique stereo speak­ers. Video from the CEO is playing […]

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Neurons with legs — How wideband social media is changing the world’s cognitive structure

On July 30, 2009, in Agile Social Media, Collaboration, Community, Web Project Management, by Ghennipher
0

Note: This is a guest blog writ­ten by Alis­tair Cock­burn 2009.07.25. How wide­band social media is chang­ing the world’s cog­ni­tive struc­ture Peo­ple work­ing together is like a large brain per­form­ing a com­pu­ta­tion, but in which each neu­ron has legs and tends to wan­der off at ran­dom moments. Hutchins coined the phrase dis­trib­uted cog­ni­tion for when peo­ple work together […]

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Twitter Getting CxO Buy In, Thanks To @Zappos

On April 22, 2009, in Twitter, by Ghennipher
0

Great post on the rise of CEO/​​CMOs using Twit­ter: Twit­ter is yet another exam­ple of where brands have to accept a loss of control.

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