Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we …
Tag Archives: Twitter
Leveraging Geolocation Marketing Services: The Pitfalls
I really enjoyed the sage perspective in this article from Dave Curry (AdAge) about geolocation, and the possible personal and industry pitfalls it could bring on. We’ve definitely turned a corner, and marketing will never be the same now that the technology has finally caught up to advertiser’s need for mobile marketing. If you’re thinking about …
How Connected Is Your Brand Community?
Imagine the scene. You’re a woman who has heard great things about a new boutique targeted to women just like you. You steal away some time from work to go there. The minute you enter the boutique, you’re in heaven! You hear kind & loving voices on the boutique stereo speakers. Video from the CEO is playing …
Neurons with legs — How wideband social media is changing the world’s cognitive structure
Note: This is a guest blog written by Alistair Cockburn 2009.07.25. How wideband social media is changing the world’s cognitive structure People working together is like a large brain performing a computation, but in which each neuron has legs and tends to wander off at random moments. Hutchins coined the phrase distributed cognition for when people work together …
Twitter Getting CxO Buy In, Thanks To @Zappos
Great post on the rise of CEO/CMOs using Twitter: Twitter is yet another example of where brands have to accept a loss of control.
Real-Time Twitter Monitoring
Quick! What are people saying right now about your brand? Impossible to know, you say? Nah, not at all. Enter Sideline, “a Twitter app that lets you monitor and search what people are saying about your product in real time”.
Twitter As A CRM Tool
Silicon Valley / San Jose Business Journal is reporting that SalesForce Inc. will offer a CRM application for the popular microblogging service Twitter. I must admit being pleasantly surprised by this new application. SalesForce Inc. is helping corporations harness the real power of social networks — namely the Twitter community.
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