Tag Archives: Twitter

How Connected Is Your Brand Community?

Imag­ine the scene. You’re a woman who has heard great things about a new bou­tique tar­geted to women just like you. You steal away some time from work to go there. The minute you enter the bou­tique, you’re in heaven!

You hear kind & lov­ing voices on the bou­tique stereo speak­ers. Video from the CEO is play­ing telling

Neurons with legs — How wideband social media is changing the world’s cognitive structure

Note: This is a guest blog writ­ten by Alis­tair Cock­burn 2009.07.25.
How wide­band social media is chang­ing the world’s cog­ni­tive struc­ture
Peo­ple work­ing together is like a large brain per­form­ing a com­pu­ta­tion, but in which each neu­ron has legs and tends to wan­der off at ran­dom moments. Hutchins coined the phrase dis­trib­uted cog­ni­tion for when peo­ple work together to achieve

Twitter Getting CxO Buy In, Thanks To @Zappos

Great post on the rise of CEO/​​CMOs using Twit­ter:
Twit­ter is yet another exam­ple of where brands have to accept a loss of con­trol.
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Real-​​Time Twitter Monitoring

Quick! What are peo­ple say­ing right now about your brand? Impos­si­ble to know, you say? Nah, not at all. Enter Side­line, “a Twit­ter app that lets you mon­i­tor and search what peo­ple are say­ing about your prod­uct in real time”.
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Twitter As A CRM Tool

Sil­i­con Val­ley /​​ San Jose Busi­ness Jour­nal is report­ing that Sales­Force Inc. will offer a CRM appli­ca­tion for the pop­u­lar microblog­ging ser­vice Twit­ter.
I must admit being pleas­antly sur­prised by this new appli­ca­tion. Sales­Force Inc. is help­ing cor­po­ra­tions har­ness the real power of social net­works — namely the Twit­ter com­mu­nity.
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Twitter Use Visualized

Do you use Twit­ter for busi­ness or per­sonal com­mu­ni­ca­tion? Are you new to Twit­ter? What are peo­ple actu­ally doing on Twit­ter? Check out the new report by Mike Volpe of Hub­spot, State of the Twit­ter­verse
A key graph from the report:
Most Twit­ter users are new and 70% signed up in June 2008–
If you’re a busi­ness and are using

Twitter Tools for Business

Brian Solis from PR 2.0 has pub­lished a com­pre­hen­sive list of Twit­ter tools for com­mu­nity man­agers and com­mu­ni­ca­tions pro­fes­sion­als. Busi­nesses imple­ment­ing a social media strat­egy will find a wealth of value from this list of tools, and by using them in a way that cre­ates trans­parency and authen­tic­ity.
One rea­son I haven’t spent a lot of time on this blog writ­ing about