Tag Archives: Virtual community

How Connected Is Your Brand Community?

Imag­ine the scene. You’re a woman who has heard great things about a new bou­tique tar­geted to women just like you. You steal away some time from work to go there. The minute you enter the bou­tique, you’re in heaven! You hear kind & lov­ing voices on the bou­tique stereo speak­ers. Video from the CEO is play­ing