Tag Archives: women

How Connected Is Your Brand Community?

Imag­ine the scene. You’re a woman who has heard great things about a new bou­tique tar­geted to women just like you. You steal away some time from work to go there. The minute you enter the bou­tique, you’re in heaven! You hear kind & lov­ing voices on the bou­tique stereo speak­ers. Video from the CEO is play­ing

Mommy Blogging, Mompreneurs, and Multi-​​Cultural Women: The New Social Media Darlings

For the past year, I’ve been asked to speak at a num­ber of inter­net mar­ket­ing con­fer­ences. Image via Wikipedia That, in itself, is not odd since I’ve been speak­ing at web con­fer­ences since 2002. What has been dif­fer­ent this time is the types of con­fer­ences I’ve been asked to speak at lately. They’ve all been con­fer­ences